Google Analytics recently introduced Benchmarking features. This feature helps you to compare your site with others in the same industry. The GA4 Benchmarking feature gives you the tools to compare your session and engagement metrics with your competitors. In this blog, you discover how to use Google Analytics Benchmarking to get real insights. And compare your performance within the same industries. As per that, you can make smart improvements to your website.
What are Google Analytics Benchmarking?
Before we know how to use Google Analytics Benchmarking, let’s first understand Google Analytics Benchmarking. This is a tool inside a GA4 that enables you to compare your website’s data with other websites in your industry. That means you can easily compare your bounce rate or your site’s engagement. By using the GA4 Benchmarking feature, now you can easily understand the market. And based on that you can easily make decisions on how other similar websites are performing.
How to Use Google Analytics Benchmarking
Here is a simple guide on how to use Google Analytics Benchmarking. While following these steps you can start comparing your website’s performance with others.
Step 1: Finding Benchmarking
First log in to Google Analytics. Go to the “Audience” tab, and click on “Benchmarking”. This is where you will find all the comparison data. If you are creating a new Google Analytics account then first set up Google Analytics 4 (GA4) on your website.
Step 2: Selecting a Metric
Next, you will need to choose which metric you want to compare.
GA4 provides the metrics to compare such as,
- New user rate
- Average engagement time per session
- Average engagement time per user
- Average session duration
- Engagement rate
- Engaged sessions per user
- Event count per user
- Events per session
- Session key event rate
- Sessions per user
- User key event rate
- Views per session
- Views per user
- Bounce rate
- Daily active users / Monthly active users (DAU / MAU)
- Daily active users / Weekly active users (DAU / WAU)
- Weekly active users / Monthly active users (WAU / MAU)
- Add to carts per user.
- Average revenue per user (ARPU)
- Average revenue per paying user (ARPPU)
- Average purchase revenue per user
- Checkouts per user
- First-time purchaser rate (FTP rate)
- First-time purchasers per new user
- Paying monthly active users / Daily active users (PMAU / DAU)
- Paying weekly active users / Daily active users (PWAU / DAU)
- Total ad revenue per user
- Transactions per purchaser
- Transactions per user
Step 3: Choosing a Benchmarking Metric
Once you select your metric, choose the benchmark group to compare your data. This group has similar websites as yours and things like industry or location.
Step 4: Understanding Benchmarking Data
In your benchmarking chart, you can see the dotted line, that shows the median engagement rate for websites in your peer group. That indicates how your site compares to others in your industry.
The shaded area around the median represents the middle 50% of data. That excludes the top and bottom 25% (outliers). This ensures the comparison is fair and not influenced by extreme values.
The solid line in the chart shows your website’s performance. That allows you to easily compare it with the median and the overall range of data.
Step 5: Changing Peer Groups
If you want to compare your site to different types of websites, you can change your peer group. You can adjust the industry of websites as you want to compare. And you easily manage your benchmarking.
Why Use Benchmarking?
GA4 Benchmarking works as a report card for your website. Which helps you in
- Spot Strengths and Weaknesses: You can track which areas are doing well and which ones need improvement.
- Get to Know Your Audience: Easily find out the visitors are interacting with your site the way you want them to. Also, while comparing similar industries you can make improvements.
- Make Smart Decisions: While comparing the site you can make a smart decision. And improve your site performance to easily engage more visitors.
Benchmarking makes it easy to see where your site stands and what you can work on next!
Final Thoughts
Now you know how to use Google Analytics Benchmarking and what is Google Analytics Benchmarking. This tool is a great way to get real insights into how your website performs compared to others. By using the GA4 Benchmarking feature, you can make informed decisions that help improve everything from your traffic to your sales. The more you use this feature, the better you will understand your audience. So, start using Google Analytics Benchmarking today and track your progress to make your website even better!
At Hashcrypt Technologies, our SEO experts stay up-to-date with the latest trends. As a result, we accurately measure our clients’ data. Based on this insight we keep updating the website content. That helps us to attract and engage more visitors.
